30 Native-Owned Businesses to Shop in 2025
From skincare and fashion to coffee and wellness, these Native-owned brands are reclaiming space, storytelling, and sovereignty—one product at a time.
Across the U.S. and Canada, Native American entrepreneurs are building powerful brands rooted in tradition, sustainability, and creativity. Yet many of these companies remain underrepresented in mainstream directories and media. Supporting Indigenous-owned businesses isn’t just ethical—it’s essential for sustaining Native economies and honoring cultural resilience.
Here are 30 Native American-owned businesses across beauty, food, fashion, wellness, and lifestyle that deserve your attention (and your dollars). All are Indigenous-owned and operated, many by enrolled members of federally or state-recognized tribes.
Beauty & Skincare
1. Cheekbone Beauty
Anishinaabe
cheekbonebeauty.com
High-performance cosmetics brand focused on sustainability and Indigenous representation in beauty. Famous for its Sustain Lipstick line.
2. Ah-Shi Beauty
Navajo Nation
Founded by entrepreneur Ahsaki LaFrance-Chachere, this luxury beauty brand celebrates Native skin tones and natural ingredients.
3. Bison Star Naturals
Taos Pueblo
bisonstarnaturals.com
Family-owned line of soaps, lotions, and balms made with plant-based, locally sourced ingredients.
4. Sequoia Soaps
Mohawk Nation
sequoiasoaps.com
Handcrafted soaps and body care products inspired by Native legends and ingredients like sweetgrass, cedar, and berries.
Clothing & Accessories
5. Ginew
Ojibwe, Oneida, Mohican
ginewusa.com
America’s first Native-owned premium denim line. Combines classic workwear with traditional symbolism and storytelling.
6. Eighth Generation
Owned by the Snoqualmie Tribe
eighthgeneration.com
Famous for its “Inspired Natives, Not Native-Inspired™” tagline, this lifestyle brand sells wool blankets, accessories, and gifts designed by Native artists.
7. Urban Native Era
Dinétah
urbannativeera.com
Modern streetwear brand known for its “You Are On Native Land” apparel—worn by celebrities and activists alike.
8. Teton Trade Cloth
TetonTradeCloth.com
Specializes in Native-designed textiles, ribbon skirts, and contemporary regalia essentials.
Food & Beverages
9. Native American Coffee
Cherokee Owned
nativeamericancoffee.com
Delicious, ethically sourced coffee blends owned and roasted by Native people. Proceeds support Native causes and cultural education.
10. Native American Tea Company
nativeamericantea.com
Offering herbal teas like Warrior’s Brew and Teepee Dreams, this brand blends Indigenous ingredients with wellness traditions.
11. Sakari Farms
Wabanaki
sakarifarms.com
Indigenous woman-owned farm offering hot sauces, teas, and beauty products using traditional plants.
12. Red Lake Nation Foods
Red Lake Band of Chippewa
redlakenationfoods.com
Wild rice, jellies, and snacks from Native-owned land in northern Minnesota.
Wellness & Herbal
13. Native Botanicals
Wildcrafted salves, tinctures, and essential oils rooted in Ancestral healing practice
14. Medicine of the People
[Navajo Owned]
Natural body care rooted in Diné teachings and herbal knowledge.
15. SunBody Essentials
Choctaw Owned
Handmade soaps and scrubs enriched with shea butter and essential oils.
Bookstores & Media
16. Birchbark Books
Owned by Louise Erdrich (Turtle Mountain Ojibwe)
birchbarkbooks.com
Independent bookstore in Minneapolis specializing in Native American literature and voices.
17. Native Realities Press
Indigenous comic book and graphic novel publisher telling stories by and for Native youth.
18. Smoke Signals Media
Multimedia storytelling platform featuring Native journalists and filmmakers.
Art & Craft
19. Trickster Company
Tlingit & Athabascan
trickstercompany.com
Modern Indigenous design brand with art, apparel, and skateboards inspired by the Northwest Coast.
20. Northwest Native Expressions
northwestnativeexpressions.com
Explore a unique art gallery dedicated to showcasing Native American artists from across Washington State. Discover a diverse collection of items, including baskets, books, apparel, gifts, jewelry, plaques, totems, textiles, and much more.
21. Native West Trading Company
Located in the heart of the Badlands in Interior South Dakota, The Native West Trading Company is your source for variety of Native American Arts and Crafts.
Home & Lifestyle
22. Sister Sky
[Choctaw & Spokane]
sistersky.com
Body care and home goods inspired by Native plant medicine and passed-down recipes.
23. Beyond Buckskin Boutique
[Turtle Mountain Chippewa]
beyondbuckskin.com
Fashion and jewelry marketplace featuring dozens of Native designers.
24. Canyon Records
canyonrecords.com
One of the oldest Native-owned record labels distributing powwow, flute, and traditional music.
Services & Tech
25. Bow & Arrow Creative
Navajo Owned
Design and branding agency specializing in Indigenous-led storytelling and digital campaigns.
26. Native Max Magazine
nativemaxmagazine.com
Print and online magazine showcasing Native fashion, art, and influencers.
27. Indigikitchen
Blackfeet Nation
indigikitchen.com
Digital platform and meal planning resource promoting traditional Indigenous food systems.
Gift & Subscription Boxes
28. The NTVS (The Natives)
Bold streetwear and accessories with statements like “Decolonize Everything.”
29. Quw’utsun’ Made
Small-batch wellness and apothecary items handmade by Coast Salish herbalists.
30. Sister Nations Boxes
Quarterly subscription box featuring Indigenous-made beauty, snacks, and lifestyle products.
How to Support Native Businesses Year-Round
- Buy directly from their websites when possible
- Share and tag them on social media
- Prioritize Native-owned shops during holidays or gifting
- Learn about the makers behind the brand—names matter
Final Thoughts
Supporting Native-owned businesses goes beyond shopping—it’s a way to uphold sovereignty, cultural continuity, and economic justice. These businesses represent more than commerce. They are acts of reclamation, storytelling, and self-determination.
Explore, support, and celebrate Indigenous entrepreneurship every day—not just during Native American Heritage Month.
